What is your expected traffic amount? Any expected traffic peaks
Will the website be multilingual? What language(s)?
Who should have access to the admin?
Are you making a static page? How often to update? Continuous publishing?
Would you like to be able to update everything after the launch or just make posts?
BRANDING & FEEL
Do you have a logo? If yes, do you have it in multiple formats (vectorised, pixels, vertical, horisontal, monochrome, negative)?
Do yo have a brand book? If not, do you have any input on the colour scheme? What sort of feel do you prefer (corporate, minimalist, animations, colourful, colour coded, icon based vs. imagery, video content etc.)
Do you have an image policy? If no, do you have ideas, desires or direction on what images you would prefer to use?
Do you have a preferred navigation (full menu, hamburger menu, everything on one page)?
Do you have headshots of yourself and/or the team?
Have you written a script for all the copy?
Do you want the contact page to expose your email or should it be a form?
What are your unique selling points? What is the main Call to Action?
Do you have a tagline?
Is there a category and tag tree use?
SOCIAL, TRACKING & SEO
Do you have any social channels? If yes, what are the URLs?
Do you want social sharing images?
Is SEO important to you?
Google Analytics or other trackers?
OTHER THINGS TO CONSIDER
Is there any connection to other services (CRM or other)
Do you need a Keynote/Powerpoint template?
How much do you want to be involved in the process?
Do you need help setting up email accounts/calendar, PC/Mac/mobile?